The second is that the booming power leads to the increase of external temptation. 二是权限的扩大促使外在诱惑增多;
In the external of the channel system, the driving forces from market competition, benefit temptation from other mobile operators as well as the need change of marketing channel from the users and other aspects have also worked on evolution process of the marketing channel. 在渠道体系外部,来自市场的竞争、其他移动运营商的利益吸引以及用户对渠道的需求等因素的驱动力也对营销渠道体系的演进发生作用。